Let’s talk Selected work / Versatrum
Websites, films and brand experiences. Explore the thinking and work behind each project.
Explore the workInternal campaign
The Flow made the domino effect tangible: small, consistent actions keep work moving. Missed steps interrupt the progress of the whole team.
Campaign oversight · Creative concept · Multi-format rollout
Posters
A clear visual language carried the same idea across the workplace. Posters connected everyday decisions with the bigger picture.
Internal communication · Poster design
Campaign film / 01
Video gave the campaign a voice and a rhythm, bringing its message into a format people could watch and remember.
The Flow · Campaign video
Campaign film / 02
A second film extended the campaign across another touchpoint, keeping the focus on the actions that support consistent work.
The Flow · Supporting video
Everyday touchpoints
Table stands and stickers put the campaign where daily work happens. Repetition helped keep its message present beyond a single launch.
Table stands · Stickers
Digital touchpoints
Desktop wallpapers carried the same message onto screens, completing a connected set of physical and digital campaign materials.
Desktop wallpapers
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Websites + video
A website and video built to present a renovation business with the same care that goes into its work.
Website design & development · Video production
Video advertisement
A film that gives the business a polished introduction and brings its work into motion.
Video production
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Brand identity
Logo, website and video developed as connected expressions of one brand. A consistent visual identity carries through every piece.
Logo design · Website · Video
Colour direction
Colour choices formed part of the visual foundation. These original watercolor studies show the palette behind the identity.
Brand colour exploration
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Website experience
A website that brings the brand into a responsive digital experience, with animation as part of its visual character.
Design · Development · Animation
Video advertisement
Video carries the ONTECS identity into a moving format, extending the same creative direction beyond the website.
Video production
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Connected brand experience
Website, video, print and a client portal brought the business across a connected set of customer touchpoints.
Website · Video · Client portal · Brochures
Video advertisement
A video advertisement created to help HPDS communicate its offering in a polished, accessible format.
Video production
Print design
Branded brochures brought information into a physical format customers could take away and return to.
Brochure design
Client experience
A dedicated client portal added a place for the ongoing customer relationship. Private client content stays private.
Client portal setup
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Website design + development
A responsive website for a truck and trailer repair business. Clear service information, strong imagery and direct ways to get in touch.
Design · Development · Responsive experience
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Real estate marketing
Video ads, a door sign and a yard sign gave Zabi a coordinated set of marketing materials, on screen and in the neighbourhood.
Video advertisements · Door sign · Yard sign
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Video advertisement / 01
A video advertisement created to introduce Zabi and support a recognisable professional presence.
Real estate · Video production
Video advertisement / 02
A second advertisement extends the video work and gives the campaign another creative expression.
Real estate · Video production
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Brand + business support
A project spanning the logo and website, print materials and practical improvements behind the scenes.
Identity · Website · Print · Operations
Brand identity
A logo to anchor the business across its website, customer-facing materials and everyday documents.
Logo design
Print materials
A flyer and voucher translated the brand into useful customer-facing materials.
Flyer design · Voucher design
Operations + sales support
Digitized work orders and a move to QuickBooks for invoicing and estimates. Operations and sales support also helped bring additional fleets into the business.
Digital work orders · QuickBooks transition · Fleet sales support
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Restaurant design
Menu design combined original illustrations and food photography to give the restaurant a distinctive presentation.
Menu design · Illustration · Photography
Illustration details
Food and landscape illustrations brought a consistent visual language into the menu.
Custom menu illustrations
Customer reviews
A QR review table stand made the next step easier for customers. The reported rate of incoming reviews increased fourfold.
Project-reported result · Rate of incoming reviews, not total reviews
4×
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Video + customer touchpoints
A video advertisement introduced the business, while a QR poster gave customers a direct route to leave a Google review.
Video production · QR review poster
Video advertisement
An advertisement created to bring My Auto Parts into a moving format.
Video production
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Selected confidential work
Long-form content turned into Instagram and TikTok reels. Editing support contributed to 50 million views. The creator and their work remain private.
Short-form editing · Instagram · TikTok
Ask Farid about this project50M
Views supported through short-form editing. Project-reported result.
120K+
In followers
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The next project could be yours.
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