Let’s talk ABOUT FARID / VERSATRUM
Strategy. Web design.
Video production. Brand identity.
I work across strategy, design and production, turning business goals into websites, films and brand materials. Versatrum is where I bring that work together.
HOW I WORK
I start with the business: who it needs to reach, what it needs to communicate and what the work should help it achieve. That strategy guides the message, the creative direction and the formats we choose.
A website, a video and a printed piece serve different purposes. My work connects them through a consistent visual direction, with attention to the details of each format.
STRATEGY + DESIGN + PRODUCTION
01
I help define who a business is speaking to, what sets it apart and what the message needs to do. Then I connect those decisions to a practical creative and campaign plan.
Positioning · Audience & messaging · Creative strategy · Campaign planning
02
From page structure and visual design to responsive development. I focus on clear information, considered motion and an experience that works across screens.
Design · Webflow development · Responsive layouts · SEO foundations
03
Creative direction, scripting, editing and motion graphics. I shape the story, pacing and sound so the pieces work together.
Video ads · Motion graphics · Editing · Sound design
04
Identities and materials that give a business a consistent presence. My work includes logos, brochures, menus, signs and campaign materials.
Visual identity · Print design · Campaign design
SELECTED PROJECTS
PROJECTS + OPPORTUNITIES
If you’re building a business or adding to a creative team, I’d be glad to discuss where I can contribute.
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