VIDEO
DESIGN
STRATEGY
WEB-DEV

ONTARIO EDUCATION & COMMUNITY SERVICES

I partnered with Ontecs to create a cohesive branding strategy, design a user-friendly website, and produce a concise video ad showcasing the organization’s mission to guide individuals through community services, insurance education, and investment planning.

Challenges

ONTECS was launching from scratch. They needed a professional, culturally sensitive identity that built trust and clearly explained their services—online and in person.

Branding: ONTECS had no logo or visual identity to represent its mission or values.

Website: No platform to explain services, collect leads, or build credibility.

SEO: No foundational structure for organic traffic or content publishing.

Email: No professional email setup for internal communication.

Video: No visual media to explain services in presentations or online.

Solution

Branding: Designed a professional, inclusive logo that balanced education, community, and trust—rooted in accessible, modern design principles.

Website (Webflow): Developed a clean, mobile-responsive site with structured service pages, animated hero sections, and CMS for blogs, events, and resources.

Copywriting: Wrote clear, SEO-optimized copy for all service areas (education, insurance, financial services) focused on real benefits and accessibility.

Video: Produced a video using curated stock footage, AI voice-over, and smooth transitions to explain ONTECS’ mission and services on the homepage.

Email & Infrastructure: Set up custom domain emails for team members, connected forms to submissions, and configured Google Search Console and sitemap indexing for SEO.

Blog & SEO Foundation: Laid out a blog system with CMS filters, category tags, and templates for future posts—designed to support organic growth and ongoing community engagement.

Results

Branding: ONTECS launched with a professional, culturally relevant identity that built instant trust.

Website: Clients can now easily understand services and reach out, increasing inquiries and engagement.

Messaging: Service pages clearly communicate value and benefits to clients.

Video: Video advertisment is now used in outreach and onboarding presentations, increasing clarity and interest.

SEO: Website indexed on Google and optimized for future organic growth.

Blog System
: Ready-to-use content system supports community education and visibility.

Communication: Team operates with branded email accounts, improving credibility and organization.

Ontario Education and Communnity Services

Branding + Design + Web Development

Ontario Education and Community Services

I partnered with Ontecs to create a cohesive branding strategy, design a user-friendly website, and produce a concise video ad showcasing the organization’s mission to guide individuals through community services, insurance education, and investment planning.

Ontario Education and Community Services

I partnered with Ontecs to create a cohesive branding strategy, design a user-friendly website, and produce a concise video ad showcasing the organization’s mission to guide individuals through community services, insurance education, and investment planning.

Logo Design

Silhouettes Representing Community

The blue figures stand for people working or growing together, emphasizing unity, support, and the community services.

Tree Symbolism

The silhouettes and leaves together form a tree shape, signifying growth and development.

Book as the Base

The tree growing from an open book underscores the importance of learning and knowledge as the root of growth.

Colours

The blue figures stand for people working or growing together, emphasizing unity, support, and the community services aspect.

Green communicates growth, harmony, and renewal, further reinforcing the idea of development and progress.

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LOGO DESIGN

Silhouettes

The blue figures stand for people working or growing together, emphasizing unity, support, and the community services.

Tree Symbolism

The silhouettes and leaves together form a tree shape, signifying growth and development.

Book as the Base

The tree growing from an open book underscores the importance of learning and knowledge as the root of growth.

The blue figures stand for people working or growing together, emphasizing unity, support, and the community services aspect.

Green communicates growth, harmony, and renewal, further reinforcing the idea of development and progress.

Colours

Video Ad

Concept & Script Development

Devised the core theme and narrative for the ad, ensuring it aligned with ONTECS’s brand and objectives. Crafted the script to captivate viewers and convey key messages.

Voice-over & Sound Design

Utilized a computer-generated voice to narrate the script. Added sound effects and background music to elevate the overall production quality.

Stock Footage Selection

Identified and sourced high-quality, relevant stock footage to minimize costs while still creating a professional and cohesive final video.

Logo Sting

A dynamic logo reveal (sting) was created, adding a professional finishing touch that reinforces brand identity.

Video Editing & Post-Production

Assembled the selected footage, synced audio to match visuals for a clear engaging narrative flow.

Brand Consistency

Ensured the video’s imagery, style, and script stayed true to ONTECS’s branding and messaging guidelines, reinforcing recognition and trust.

Website Development

Website Design & Layout

Crafted a visually appealing layout tailored to the ONTECS brand, ensuring the website’s look and feel resonates with its core audience. Emphasized clarity and ease-of-use to elevate the viewer experience.

SEO Strategy & Implementation

Incorporated keyword research, meta tags, and optimized site structure to boost organic search rankings and visibility, helping potential clients or viewers find ONTECS more easily.

Custom Domain Email Setup

Configured and linked a professional domain email to increase trust and brand legitimacy.

Copywriting & Content Creation

Developed engaging, clear, and concise website copy, aligning with ONTECS’s tone and values. Focused on clarity, brand voice, and SEO-friendly language.

Responsive & Mobile-Friendly

Ensured the website is fully responsive across different devices (desktop, tablet, mobile), improving accessibility and overall user satisfaction.

CMS-Integrated Blog

Implemented a blog feature connected to a Content Management System (CMS), empowering ONTECS staff to publish articles and updates without needing technical expertise. This also further enhances SEO through regular content updates.

Performance Optimization

Optimized images, compressed files, and fine-tuned code to minimize load times, enhancing user experience and SEO rankings.

Contact Form Integration

Built a form block that seamlessly collects inquiries or feedback and sends them directly to the ONTECS email, streamlining communication and potential client outreach.