FARYAB RESTAURANT

Faryab Restaurant, an Afghan cuisine establishment named after Faryab province, aimed to strengthen its brand identity and boost Google reviews to enhance online visibility.

Challenges

Brand Recognition: Needed a distinctive brand identity that reflects the essence of Faryab province.

Google Reviews: Required a boost in review frequency to improve Google ranking and attract more customers.

Solution

Logo Design: Featured Afghan flag colors, green hills of Faryab, and traditional rug patterns.

‍Table Stand with QR Code: Encouraged Google reviews with a QR link and weekly Uzbeki Palaw giveaway.

‍Trifold Menu Design: Menu with illustrations of Afghan dishes.

Results

4x Increase in Review Rate: The campaign resulted in a fourfold increase in Google review frequency, significantly boosting the restaurant’s online visibility.

Enhanced Brand Image: The new logo, menu, and table stand established a premium brand identity, resonating with customers and elevating Faryab Restaurant’s reputation.

LOGO

LOGO DESIGN

The green hills symbolize the landscape of Faryab province, connecting the logo to the restaurant’s namesake and evoking the natural beauty of the region.

Green Hills Illustration

The red, black, and green colours represent the Afghanistan flag, honoring the restaurant’s cultural heritage and adding a vibrant, nationalistic touch.

Colours

Inspired by Afghan kallins (traditional rugs), the red geometric patterns add cultural depth, reflecting Afghan artistry and craftsmanship.

Geometric Patterns

Video

Scriptwriting & Voice-Over: Developed engaging scripts and handled professional voice-over.

Motion Graphics: Added custom motion graphics for enhanced visuals.

Sound Design: Music and sound effects for enhanced video

Licensed Footage: Incorporated high-quality, licensed footage for a polished finish.

Formats: Created both horizontal and vertical videos, with vertical formats tailored for social media.

Table Stand Design

Design: The table stand features a clean, inviting design with a QR code that directs customers to leave a Google review, making it easy and accessible.

Strategy: Includes a weekly giveaway, where one reviewer wins a free Uzbeki Palaw, incentivizing reviews and boosting engagement.

Colours: The menu incorporates the Afghanistan flag colours (red, black, green), along with white and shades of orange.

Illustrations: Features hand-drawn illustrations of iconic Afghani dishes like Uzbeki Palaw, Chainaki, Afghan bread, and the rolling hills of Faryab.

Photos: High-quality photos of menu items, giving customers a visual taste of the dishes offered.

Illustrations

Teapot

Afghani Bread

Chainaki

Dopiaza

Uzbaki Palaw

Faryab Hills

PHOTOS

COLOURS

TABLE
STAND

Design: The table stand features a clean, inviting design with a QR code that directs customers to leave a Google review, making it easy and accessible.

‍Strategy: Includes a weekly giveaway, where one reviewer wins a free Uzbeki Palaw, incentivizing reviews and boosting engagement.

Challenges

Brand Recognition: Needed a distinctive brand identity that reflects the essence of Faryab province.

‍Google Reviews: Required a boost in review frequency to improve Google ranking and attract more customers.

Our Solution

Logo Design: Featured Afghan flag colors, green hills of Faryab, and traditional rug patterns.

‍Table Stand with QR Code: Encouraged Google reviews with a QR link and weekly
Uzbeki Palaw giveaway.

‍Trifold Menu Design: Menu with illustrations of Afghan dishes.

Results

4x Increase in Review Rate: The campaign resulted in a fourfold increase in Google review frequency, significantly boosting the restaurant’s online visibility.

‍Enhanced Brand Image: The new logo, menu, and table stand established a premium brand identity, resonating with customers and elevating Faryab Restaurant’s reputation.

Challenges

Our Solution

Logo Design: Featured Afghan flag colors, green hills of Faryab, and traditional rug patterns.

‍Table Stand with QR Code: Encouraged Google reviews with a QR link and weekly
Uzbeki Palaw giveaway.

‍Trifold Menu Design: Menu with illustrations of Afghan dishes.

Results

Green Hills Illustration

Hills: The green hills symbolize the landscape of Faryab province, connecting the logo to the restaurant’s namesake and evoking the natural beauty of the region.

Colors

Colors: The red, black, and green colours represent the Afghanistan flag, honoring the restaurant’s cultural heritage and adding a vibrant, nationalistic touch.

Geometric Patterns

Geometric Patterns: Inspired by Afghan kallins (traditional rugs), the red geometric patterns add cultural depth, reflecting Afghan artistry and craftsmanship.

Table Stand Design

‍Trifold Menu Design

Colours: The menu incorporates the Afghanistan flag colours (red, black, green), along with white and shades of orange.

‍Illustrations: Features hand-drawn illustrations of iconic Afghani dishes like Uzbeki Palaw, Chainaki, Afghan bread, and the rolling hills of Faryab.

‍Photos: high-quality photos of menu items, giving customers a visual taste of the dishes offered.

DESIGNSTRATEGYBRANDING

FARYAB RESTAURANT